Backward marketing.
Marketing involves determining the customer's needs and satisfying them. Gnitekram, the opposite, is more frequently encountered, and is used when a small company with a heavy investment in limited-purpose capital equipment makes a narrow range of products and seeks customers with needs that are essentially coincidental.
Примеры использования:
Acme's hi-tech extruder can only produce left-handed zorch crystals. Their gnitekram staff is searching the country for someone who may have a use for them.
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