(n.) a prosaic, often disappointingly banal, explanation for something (process, arrangement, event, etc.) to which one has attached some greater meaning; 2. (v.) to point out or inform someone of the banal and prosaic origin of something to which they had attached some meaning.
Примеры использования:
THE TRILOGY UNWIN: Everyone seems to think fantasies just sort of fall into trilogies; in reality, however, the fantasy trilogy was created by the publishing company of Allen & Unwin who worried that JRR Tolkien's six books were each too small to be published alone but that three together would make too big a volume---so they created the "LotR Trilogy," by selling two books as 'The Fellowship,' two as 'The Two Towers,' and two as 'The Return of the King.' It wasn't magic; it was marketing.
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